What market are you in?

Who is your customer/client?

What is your USP (unique selling proposition) that makes you better than your competitor?

How to attract new cutomers/clients?

How to market yourselves?

Product (what are we really providing?), Pricing (do we get the right price?), Promotion (how do we attract customers/clients – advertising, publicity etc?), Placement or distribution (how do we successfully get our product to the customer?)

Market development opportunities